MakerSights

B2B Tech / Retail Tech · Case Study

How we built MakerSights’ media presence from the ground up

Client: MakerSights, a product-decision platform for consumer brands and retailers. makersights.com

Timeline: A 12-month engagement, timed around MakerSights’ Series B raise.

Challenge: MakerSights had a strong product and deep consumer data, but needed credibility with retail and business press heading into a Series B raise.

What we did: We secured coverage across retail, fashion and business press, placed executive commentary, and helped create the messaging around MakerSights’ product data.

Where it landed: The Wall Street Journal, Fortune, Axios, WWD, TechCrunch+, Footwear News and Yahoo! Finance, plus Adweek, Sourcing Journal, The Information, Business Insider, USA Today, Retail TouchPoints and Nasdaq.

Results:

– Articles secured across the engagement, plus briefings booked with top-tier national, retail and lifestyle press

– Share of voice grew significantly. Setting aside IPO-driven coverage of one much larger player, MakerSights earned more media than direct competitor Edited and finished ahead of Zappi

– McKinsey & Company referenced MakerSights by name in a published article

– Named a finalist for Digiday’s Modern Retail Awards