Rally

Fintech / E-commerce Infrastructure · Case Study

A Series A raise that turned into broad fintech and e-commerce coverage

Client: Rally, a composable checkout platform for e-commerce merchants. rallyon.com

Timeline: A focused sprint around the announcement.

Challenge: Rally’s Series A needed to reach fintech, retail tech and e-commerce audiences at the same time, not one at a time.

What we did: We secured coverage in Axios, TechCrunch, Insider and Modern Retail, coordinated interviews with the team, and helped create the messaging behind the announcement.

Where it landed: Axios, TechCrunch, Insider, Modern Retail, Fortune’s Term Sheet, Yahoo! Finance, Sourcing Journal, Strictly VC and Portland Business Journal.

Results:

– Coverage across leading fintech, retail and e-commerce outlets

– Interviews completed with top-tier reporters ahead of the announcement going public

– Additional pickup extended reach well beyond the initial placements